Organised by Malaysia Retail Chain Association (MRCA), Malaysia International Retail and Franchise Exhibition (MIRF) aim to become the biggest showcase of retail exhibitors that Malaysia has ever seen. It will bring a display of the best and most established retail brands. MIRF 2021 themed “Franchise Forward”, signify MIRF as a growth platform for retail and franchise businesses to not only expand in terms of revenue but to also shape and cultivate new business model and innovation strategy. With over 15 countries participating in MIRF 2021, there will be many international brands exhibiting, with quality business matching throughout the exhibition. MIRF 2019 transacted over RM80million business revenue with over 11,000 visitors.
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